Custom cake orders were handled through back-and-forth DMs, which doesn't scale and creates pricing and sizing confusion. Client, serving a bilingual Saudi audience, needed a structured way for customers to browse the menu, customize orders by occasion, and reach out with clear intent in English and Arabic.

Replace unstructured DM-based ordering with a clear, bilingual digital menu and customization flow that lets customers self-serve occasion, size, and style requirements before contacting the bakery, cutting back-and-forth and increasing order clarity through automated capacity rules.