As a handmade goods brand, client sells limited-quantity items that frequently sell out or rotate weekly, which most template stores handle poorly with broken links and stale listings. Needed a lightweight, boutique-feeling store clearly showing sale pricing and stock status without clutter.

Create a clean, boutique-style shopping experience clearly communicating stock status and sale pricing in real time, while keeping page load instant on mobile, where the majority of the brand's audience shops and converts.